Is this the co-opting of “local” or just a really broad interpretation? My recent encounter in Oklahoma City with this “locally grown” jar of roasted bell peppers from Napa Valley caused me to revisit this fantastic article from last May, which explores the angles and issues with the “local” label. Mezzetta, Frito Lay, and others [...]
Archive for the ‘Agriculture’ Category
Laughable Labels
Posted in Agriculture, Big Food, In the News, Local, Media on April 26, 2010 | 1 Comment »
Some Reading
Posted in Agriculture, Big Food, Farming/Ranching, In the News on May 13, 2009 | Leave a Comment »
When “Local” Makes It Big Frito-Lay rationalizes their new “locavore” marketing scheme. Excerpt: “You know the locavore phenomenon is having an impact when the corporations begin co-opting it,” Ms. Prentice said. “Everyone should know where things are processed. The ‘where’ question is really important.” U.S. Hog Giant Transforms Eastern Europe Read the story while considering [...]
Plotting Progress
Posted in Agriculture, Co-op, Media on May 6, 2009 | 5 Comments »
Here are some cool maps the NYT created using data from the 2007 Census of Agriculture. And here’s a map I made to show the distribution of Oklahoma Food Co-op producers.
Some Reading
Posted in Agriculture, Big Food, In the News, Reading and Research, Tomatoes on February 26, 2009 | 6 Comments »
A diverse sampling of food-related reading: “Pig brain mist” mystery concludes The Price of Tomatoes Related photos here. As a relatively petty aside, notice the color of the tomatoes. Nice essay on organic food. Clean food should not be a luxury item. An amazing 2002 article by Michael Pollan on industrial livestock: from artificial insemination [...]
Arugula Demystified
Posted in Agriculture, Media, Status Quo on February 13, 2009 | 6 Comments »
I am sick of people using food to exacerbate perceived divisions. Just yesterday a state representative invoked “arugula” to conjure feelings of “us” and “them.” How is it that a salad green has come to represent elites, or in this case ignorant, elitist city-folk? Remember Obama’s so-called “arugula moment” in mid-2007? Ridiculous. It grows in [...]
Census of Agriculture
Posted in Agriculture, Big Food, In the News, Reading and Research on February 5, 2009 | 3 Comments »
The Census of Agriculture is conducted every five years by the USDA. Numbers were released yesterday. Some especially exciting data is that of direct farm sales (which includes farmers’ markets and roadside stands). In the U.S., the value of direct farm sales between 2002 and 2007 increased 30% (adjusted for inflation; at current dollars it’s [...]
Ensuring the Future of Food in Japan
Posted in Agriculture, Media, Reading and Research on December 27, 2008 | 1 Comment »
The Japanese Ministry of Agriculture has produced a short animation that does a great job of explaining how individual actions can affect global food security. While the stats are specific to Japan, the concepts are universal. -Treehugger
“We’re all farmers now”
Posted in Agriculture, Community, In the News, Media on November 20, 2008 | 1 Comment »
The Daily Telegraph has a lovely article on local food, the evolution of a CSA (community supported agriculture) group, and the abstract factors involved with farming, food security, etc. It’s well written and a joy to read (probably has a little something to do with that British dialect). And visit the Swillington CSA blog for [...]
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